A Journey Through Cultures : Metaphors for Guiding the Design of Cross-Cultural Interactive Systems : Springer : 9781447141136 : 144714113X : 15 Aug 2012 : A Journey Through Cultures addresses one of the hottest topics in contemporary HCI: cultural diversity amongst users. For a number of years the HCI community has been investigating alternatives to enhance the design of cross-cultural systems. Most contributions to date have followed either a ?design for each' or a ?design for all' strategy. A Journey Through Cultures takes a very different approach. Proponents of CVM ? the Cultural Viewpoint Metaphors perspective ? the authors invite HCI practitioners to think of how to expose and communicate the idea of cultural diversity. A detailed case study is included which assesses the metaphors' potential in cross-cultural design and evaluation. The results show that cultural viewpoint metaphors have strong epistemic power, leveraged by a combination of theoretic foundations coming from Ant