A Focus On Consumer Behaviours And Experiences In An Online Shopping Environment

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A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment is a 2015 collection of key articles on this topical area of increasing importance. This collection offers insights across a range of sectors. Some of the topics the book looks at include: - Influences of socioeconomic characteristics in online shopping behaviour- Impact of e-service quality, customer perceived value, and customer satisfaction on customer loyalty - The role trust plays in an online shopping environment - The effectiveness of online blogging on consumer purchase decisions. As more people turn to the internet to buy goods and services it's important to understand the consumers' experiences and behaviours and how they may have changed over the last decade. Including articles from prestigious journals such as Internet Research and Journal of Services Marketing. Paperback, some shelf wear to cover, inside excellent condition apart from two small crosses in pen on contents page.

29.99 GBP