A Cultural History of Race in the Reformation and Enlightenment : Bloomsbury Academic : 9781350067516 : 1350067512 : 01 Jun 2023 : The period between the 16th and 18th centuries witnessed the expansion of European travel, trade and colonization around the globe, resulting in greatly increased contact between Westerners and peoples throughout the rest of the world. With the rise of print and the commercial book market, Europeans avidly consumed reports of the outside world and its various peoples, often in distorted or fictional forms. With the consolidation of new empirical science and taxonomy, prejudice against peoples of different colours and cultures during the 16th and 17th centuries became more systematic, giving rise to the doctrines of race 'science.' Although humanitarianism and the idea of human rights also flourished, inspiring the campaign to abolish the slave trade, this movement did not hinder imperialist expansion and the belief that humans could be ranked in a hierarchy