Light: Bright, indirect light will make alocasias happy- either from overhead or within 2m of a window; in a shadier location, keep the leaves free of dust to maximise light. Just make sure it's not bright direct sun for too long as this can scorch the leaves! Water: Allow the top third of the soil to dry out in between waters; keep in mind it will need slightly less watering in the cooler months. Humidity: Average household humidity is fine; when your heating is on, try increasing the humidity with a humidity tray. Misting will also work to raise humidity if done frequently. Soil: Use a moisture-retentive soil to keep this thirsty plant happy but not too soggy. Repot every two years if absolutely necessary; these plants would rather be potbound than risk being shocked by moving. Food: Feed every four waters in the growing season, reduce to every six in autumn and winter. Pre-water the soil before adding 'ready to use' products to protect the roots.