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How To Spot Fake Sneakers | Motawi Wade | Pevná väzba

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Unthinking: The Surprising Forces Behind What We Buy | Beckwith Harry | Pevná väzba

Brands must build a new relationship with their customers and the culture they participate in. The old rule was to create safe, ordinary products and combine them with mass marketing. The new rule create truly innovative products and build the marketing right into them. Today, it's within the product itself that a brand has the most leverage with consumers. So where should companies start They must take their brands back to their foundations and realize that the message is not the product, but that the product is the message. Authors Alex Bogusky and John Winsor have worked with some of the most important brands in today's marketplace, including American Express, Best Buy, Burger King, Coca-Cola, Google, Nike, Microsoft, Patagonia, and Toyota, utilizing the tools they discuss in this book. Writing in a swift, irreverent style, Bogusky and Winsor make readers feel like they are getting a front-row seat at a top-level marketing strategy session.

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Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire | Smith Paul | Pevná väzba

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A History of the Somerset Carthusians is a book written by Ethel Margaret Thompson in 1895. The book is a detailed account of the Carthusian order, a Catholic monastic order that was founded in the 11th century. The focus of the book is on the Carthusian monastery in Somerset, England, which was established in the 12th century.The book covers the history of the Somerset Carthusians from their founding to the dissolution of the monasteries in the 16th century. It provides a detailed account of the daily life of the monks, their religious practices, and their interactions with the outside world. The book also explores the role of the Somerset Carthusians in the broader context of English history and the Catholic Church.Thompson's writing is scholarly and well-researched, drawing on primary sources such as manuscripts and official documents. The book includes numerous illustrations and photographs, as well as maps and diagrams to help readers understand the layout of the monastery and its

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