bDiscover nine common business decision-making traps -- and learn practical tools for avoiding them -- in this bbmasterful, research-based guide from a professor of strategic thinkingi. ibbDaniel Kahneman, author of iThinking, Fast and SlowibribribWe all make decisions all the time. It's so natural that we hardly stop to think about it. Yet even the smartest and most experienced among us make frequent and predictable errors. So, what makes a good decision Should we trust our intuitions, and if so, when How can we avoid being tripped up by cognitive biases when we are not even aware of them pIn iYou're About to Make a Terrible Mistake!i, strategy professor and management consultant Olivier Sibony draws on dozens of fascinating and engaging case studies to show how cognitive biases routinely lead all of us -- including even the most renowned business titans -- into nine common decision-making traps. But instead of rehashing the same old debiasing techniques that fail managers time and ag