Life in the image world has made us all voracious, if not always deliberate, consumers of visual messages. Easy access to computer graphic tools has turned many of us into either amateur or professional image producers. But without a basic understanding of visual language, a productive dialogue between producers and consumers of visual communication is impossible. iVisual Grammari can help you speak and write about visual objects and their creative potential, and betterunderstand the graphics that bombard you 247. It is both a primer on visual language and a visual dictionary of the fundamental aspects of graphic design.pDealing with every imaginable visual conceptfrom abstractions such as dimension, format, and volume to concrete objects such as form, size, color, and saturation to activities such as repetition, mirroring, movement, and displacement to relations such as symmetry, balance, diffusion, direction, and variationthis book is an indispensable reference for beginners and seas