pWhether it's the Roosevelt administration's impact on the formation of the NCAA, the protest of the Vietnam War by Muhammad Ali, or the rise of rap and hip-hop in the 90s and its penetration of the NBA's image, American culture and politics have intersected regularly with sports. The impact of American politics and culture on the sports industry, and vice versa, is evident throughout the halls of history and, in particular, the 20th and 21st centuries mark an interesting period of time to explore this relationship. One avenue to be considered during this time is the amplification and growth of mass media and its role in framing these intersections of American pop culture, politics and the sports industry. Many of the values that Americans hold dear to their identity, such as activism and protest, capitalism, freedom of expression, and competition, are permeated through the history of collegiate and professional sports in the United States, and the media has played a role in shaping th