bCappellificio Cervo is to the world of millinery what the analog camera is to the world of photography a place of return to fine art and inimitable craftsmanship.bpIt is the artistic integrity of this historic institution dating back to 1897, that photographer Giovanni Previdi has documented so beautifully in iHow to Make a Hat. iThis book takes its readers on a journey through Italian fashion history - hat-making history, to be exact - and all through the lens of his SX-70 Polaroid camera.ppPrevidi spent several weeks following the ins and outs of the company's hat-making process, focusing his camera on the ritual of seemingly simple gestures at the hand of makers whose craft was honed over generations. All this, in the picturesque Cervo valley of the Biella province, where the pure water plays an important role in the making of both ordinary and high fashion hats as seen in Hermes and Vuitton collections.ppCapturing the essence of the textures and color intensities found in the natu