What began as a master's thesis for two graduate students ended up as the impetus for one of the most treacherous tricks ever played on the American people and particularly on teens and young adults. Insisting that their product was a smoking cessation product, Adam Bowen and James Monsees, backed by Big Tobacco companies who saw a way back into the youth smoking market share, created the most enticing and cool E-cigarette products imaginable not in your dreams but in your worst nightmares.The marketing was purposeful. First, through packaging, using high-tech, teen-cool, easily hidden devices called vape pens, reminiscent of Apple products, both colorful and sleek. Next, through flavorings, from bubble-gum to fruit loops to mint, specifically designed to appeal to young adults and teens. Naturally the products were promoted heavily on social media, with advertisements by celebrities and the ultra-popular, denoting a jet-set life of coolness, travel and excitement. But most disturbing