pemWriters who stand the test of time create their own category. Everyone else is here today, gone tomorrow.em ppemb-Dickie Bush, Captain of Ship 30 for 30.bemppbrppLegendary writers, the ones who stand the test of time, create a category of one. ppThey're snow leopards.ppSnow Leopard is the first writing advice book ever written through a Category Design lens. Inside, what you will not find are a bunch of nose-picky suggestions for how you can make your writing better. There will be no talk of comma placement, grammatical correctness, or a recap of Joseph Campbell's Hero's Journey.ppInstead, you will internalize a completely new way of framing your ideas, stories, and insights to reach and resonate with the most people possible. Written by the business world's first writing band, Category Pirates-made up of Christopher Lochhead, Eddie Yoon, and Nicolas Cole-Snow Leopard shows you how to create a category for yourself, master the art of Obvious Non-Obvious content, monetize in new way