bLearn how to apply the proven principles of iHug Your Customersi to refine your selling technique, boost your sales, and keep your customers coming back for more.bbbrbIn his groundbreaking books, iHug Your Customersi--a iWall Street Journali bestseller--and iHug Your Peoplei, Jack Mitchell brought a warm human touch to the often-cold, bottom-line world of business. As the CEO of Mitchell's clothing stores, one of the most successful small businesses in the country, he noticed that customer service and satisfaction get a lot of lip service--but not enough hugs. When you focus on the emotional connection as well as the intellectual aspect of a sale, you form strong lasting relationships that keep your customers returning, sales rising, and business booming.brYou don't have to hug your customers literally, of course. Mitchell's personal approach to customer service involves a simple 5-stage process that anyone can master bbrbb1st Stage Making the ConnectionbLearn how to make a great firs