pThis book provides a comprehensive overview of digital trends, innovations, and strategies in fashion retailing. As consumers adopt new technologies and ways of shopping, fashion brands are constantly looking for ways to innovate and achieve digital transformation. Combining theory with practice, the authors take a deep dive into the impact of digital technologies on fashion brands communication and social media strategies on consumer behaviour and customer participation strategies and on entrepreneurship and e-tailing strategies. pThe book covers topics such as Artificial Intelligence AI, Virtual Reality VR, Augmented Reality AR, fashion recommender systems, virtual fitting rooms, customer models, gamification, online shopping, mobile-shopping, videogames, digital media and virtual worlds. The book also explores the concepts of cocreation, storytelling and interactivity in real-life crowdfunding campaigns and in the digital world. ppp ppBringing a cutting-edge insight into the state