pAt the start of the 21st century, the relationship between media and development has never felt more important. Following a series of 'media revolutions' throughout the developing world - beginning with the advent of cheap transistor radio sets in the late-1960s, followed by the rapid expansion of satellite television networks in the 1990s, and the more recent explosion of mobile telephony, social media and the internet - a majority of people living in the Global South now have access to a wide variety of Information and Communications Technologies ICTs, and live in media saturated environments. ppYet how can radio, television and mobile phones be most effectively harnessed towards the goals of purposive economic, social, and political change Should they be seen as primarily a provider of channels through which 'useful information' can be delivered to target populations - in the hope that such information will alter those populations' existing behaviours Or should they be seen as a to