pstrongWith bigger challenges come great opportunities, and emMarketing to Gen Zem wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers.strongppHaving internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan.ppIn emMarketing to Gen Zem, businesses will learn how to pulliGet past the 8-second filterliliAvoid blatant advertising and tap influencer marketingliliUnderstand their language and off-beat humorliliOffer the shopping experiences they expectliulpemMarketing to Gen Zem dives into and explains all this and much more, so that businesses may most effectively connect and converse with the emerging generation that is expected to comprise 40 percent of all consumers by 2020.ppNow is the