pThis book provides practising executives and academics with the theories and best practices to plan and implement the digital transformation successfully. Key benefits p pp ul p lian overview on how leading companies plan and implement digital transformation li pp p liinterviews with chief executive officers and chief digital officers of leading companies - Bulgari, Deutsche Bahn, Henkel, Lanxess, L'Or al, Unilever, Thales and others - explore lessons learnt and roadmaps to successful implementationli pp p liresearch and case studies on the digitalization of small and medium-sized companies li pp p licutting-edge academic research on business models, organizational capabilities and performance implications of the digital transformationli pp p litools and insights into how to overcome internal resistance, build digital capabilities, align the organization, develop the ecosystem and create customer value to implement digital strategies that increase profits li ppuli pManaging Digital Tr