pOn the ten-year anniversary of the release of the original emJoe Public Doesn't Care About Your Hospitalem book, author strongChris Bevolostrong and strongRevivestrong have set their sights a decade in the future with emJoe Public 2030 Five Potent Predictions Reshaping How Consumers Engage Healthcareem. The book explores five key ways consumer health engagement may change over the coming decade, covering everything from AI and personal monitoring to consumerism, new competition, the politicization of healthcare, and growing health disparities. The book makes five bold predictions about that future, which range from exciting and promising to ominous and discouraging.ppBased on insights developed by a team of researchers, strategists, and futurists at Revive, the five core predictions are supported by more than 250 resource citations and input from 22 industry experts who were interviewed for the book, including health system CEOs, venture capitalists, entrepreneurs, and physicians. The