bA streetwear collab and sneaker legend, Jeff Staple is known the world over for his work with brands, including Nike, iThe Fader, i and iHypebeasti. This monograph documents the past twenty-five years of Staple's most iconic work.b pIn 1997, Jeff Staple walked into a boutique in New York City wearing a shirt he printed in his silk-screen class at Parsons School of Design. What started as a small, handmade T-shirt line grew organically and began to garner a serious following in New York. In the process of building this burgeoning brand, Staple was asked by Nike in 2005 to create a special commemorative sneaker that would represent New York. The Staple Pigeon Dunk SB was conceived and led to much fanfare upon its release. It exposed Staple--as well as sneaker culture--to a mass audience. In Staple's words, to understand is to see and to see is to have clarity of mind. That clarity has helped develop his iconic Pigeon logo and brand into a global force that has graced the heels of almost