pbNancy Leong reveals how powerful people and institutions use diversity to their own advantage and how the rest of us can respond--and do better.bp pWhy do people accused of racism defend themselves by pointing to their black friends Why do men accused of sexism inevitably talk about how they love their wife and daughters Why do colleges and corporations alike photoshop people of color into their websites and promotional materials And why do companies selling everything from cereal to sneakers go out of their way to include a token woman or person of color in their advertisementsp pIn this groundbreaking book, Nancy Leong coins the term identity capitalist to label the powerful insiders who eke out social and economic value from people of color, women, LGBTQ people, the poor, and other outgroups. Leong deftly uncovers the rules that govern a system in which all Americans must survive the identity marketplace. She contends that the national preoccupation with diversity has, counterintu