pstrongRON RICE strongis a self-built American success story. Growing up outside Asheville, North Carolina, in a modest household in the country raised with old- fashioned values, Ron developed his robust work grade school. After graduating from the University of Tennesseeppand moving to Daytona Beach, Florida, he labored long hours for little pay as a high school chemistry teacher, lifeguard and assistant football coach until he spent four dollars for a metal garbage can in which he mixed some oils to create a sun-tan product that would ultimately make him wealthy and change his life forever.ppbrppBehind Ron's unique marketing strategies focused on hosting beauty pageants to promote the company's brand, Hawaiian Tropic quickly became a household name and a large part of Americana. In this book, Ron describes how he then guided his company to 4 billion in lifetime sales after opening 13 factories located around the world. And yet he always had plenty of fun along the way, dating models