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ENbook.sk
Značka
Kogan Page
pbAmazon's Fire phone. Google Glass. Facebook Home. Quikster. New technologies alone don't always cause industry changes. b pbiFuiiture Techib explains how the four forces of technology, policy, business models and social dynamics work together to create industry disruption and how this understanding can help to predict what is coming next. Technology is generally viewed as the single force that disrupts markets. However, history is rife with stories of technologies that have failed to meet such hyped expectations. In biFuture Techib, the author reveals that true change only results from combining the forces of science and technology, policy and regulation, new business models i.e. sharing economy and social dynamics whether or not people adopt it. Whether these four forces align explains why some technologies, such as AI, blockchain, robotics, synthetic biology and 3D printing, stick and why others fail. With an understanding of these four forces, business executives and policymakers
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