Ever wondered what the Ms in MMs stand for br If Scotch tape was invented in Scotland br Why a cereal that contains neither grapes nor nuts is called Grape Nuts br Who thought Gap was a good name for a clothing store br From the Adidas we wear to the Volkswagens we drive, the daily lives of Americans are dominated by the manufacturers' trademarks that adorn nearly everything we own. Food, clothes, cars, household furnishings, even cell phones are all chosen by brand name. Yet many of these trademarks and product names pose mysteries. br But not when Evan Morris, creator of the award-winning The Word Detective website, is on the case! In iFrom Altoids to Zimai he reveals the fascinating, often wacky stories behind 125 brand names. Organized by product categories -- food and drink clothing technology, toys, and assorted bright ideas cars and drugs and cosmetics -- the story of each product is told with Morris's trademark wit and humor, complete with sidebars that highlight brand names th