This sharp, innovative book champions the rising significance of ethnographic research on the use of digital resources around the world. It contextualises digital and pre-digital ethnographic research and demonstrates how the methodological, practical and theoretical dimensions are increasingly intertwined.p pDigital ethnography is central to our understanding of the social world it can shape methodology and methods, and provides the technological tools needed to research society. The authoritative team of authors clearly set out how to research localities, objects and events as well as providing insights into exploring individuals' or communities' lived experiences, practices and relationships.p pThe book p ul liDefines a series of central concepts in this new branch of social and cultural researchli liChallenges existing conceptual and analytical categoriesli liShowcases new and innovative methodsli liTheorises the digital world in new waysli liEncourages us to rethink pre-digital pr