pbLeverage digital technologies to achieve competitive advantage through market-leading processes, products and services, customer relationships, and innovation bp pHow does Information Technology enable competitive advantage iDigital Disciplinesi details four strategies that exploit today's digital technologies to create unparalleled customer value. Using non-technical language, this book describes the blueprints that any company, large or small, can use to gain or retain market leadership, based on insights derived from examining modern digital giants such as Amazon, Netflix, and Uber, established firms such as Burberry, GE, Nike, and Procter Gamble, and lesser-known innovators such as Alvio, Fruition Sciences, Opower, and Quirky.p pCompanies can develop a competitive edge through four digital disciplines--information excellence, solution leadership, collective intimacy, and accelerated innovation--that exploit cloud computing, big data and analytics, mobile and wireline networks, s