biBrand Identity Essentials, Revised and Expanded ioutlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved. b p A company's identity encompasses far more than just its logo. Identity is crucial to establishing the public's perception of a company, its products, and its effectiveness--and it's the designer's job to envision the brand and create what the public sees. iBrand Identity Essentials, ia classic design reference now updated and expanded, lays ba foundation for brand buildingb, illustrating the construction of strong brands through bexamples of world-class designb. p Topics include A Sense of Place, Cultural Symbols, Logos as Storytellers, What is On Brand, Brand Psychology, Building an Online Identity, Managing Multiple Brands, Owning an Aesthetic, Logo Lifecycles, Programs That Stan