The original iBloomberg by Bloombergi was published in 1997 and focused primarily on the genesis of the financial software, data, and media company, Bloomberg L.P. Bloomberg began his career at the securities brokerage Salomon Brothers, before forming Bloomberg L.P. in 1981 and spending the next twenty years as its Chairman and CEO. iBloomberg by Bloomberg ifeatured insights and anecdotes from Bloomberg's illustrious career and advice for aspiring entrepreneurs. br br In 2001, Bloomberg became the 108th Mayor of New York City, and he was reelected for two more terms. Thus, iBloomberg by Bloomberg, Second Editioni will feature additional content highlighting Bloomberg's time as mayor of NYC and how it affected his principles.