Predajňa
ENbook.sk
Značka
Palgrave Macmillan Ltd
pThis edited volume elucidates how artificial intelligence AI can enable customer service to achieve higher customer engagement, superior user experiences, and increased well-being among customers and employees.pAs customer expectations dictate 247 availability from service departments and market pressures call for lower costs with higher efficiency, businesses have accepted that AI is vital in maintaining customer satisfaction. Yet, firms face tough challenges in choosing the right tool, optimizing integration, and striking the appropriate balance between AI systems and human efforts. In this context, chapters in this book capture the latest advancements in AI-enabled customer service through real-world examples. This volume offers a global perspective on this contemporary issue, covering topics such as the use of AI in enhancing customer well-being, data and technology integration, and customer engagement.pp
199.6 EUR
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