Essential for any leader in any industryKim Scott, bestselling author of Radical CandorWorking Backwards gives an insiders account of Amazons approach to culture, leadership and best practices from two long-time, top-level Amazon executives.Colin Bryar and Bill Carr joined Amazon in the late 90s. Their time at the company covered a period of unmatched innovation that brought products and servicesincluding Kindle, Amazon Prime, Amazon Echo and Alexa, and Amazon Web Servicesto life. Through the story of these innovations they reveal the principles and practices that drive Amazons success.Through their wealth of experience they offer unprecedented access to theAmazon wayas it was refined, articulated and proven to be repeatable, scalable and adaptable. Working Backwards shows how success is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously executed principles and practices that you can a