In 2016, sportswear manufacturer Nike and fashion designer Virgil Abloh joined forces to create a sneaker collection celebrating 10 of the Oregon-based companys most iconic shoes. With their project The Tenwhich reimagined icons like Air Jordan 1, Air Max 90, Air Force 1, and Air Presto, among othersthey reinvigorated sneaker culture. Virgil Ablohs designs offer deep insights into engineering ingenuity and burst with cultural cachet. Drawing on the genius of the original shoe using lettering, ironic labels, collage, and sculpting techniques, Abloh played with language and sculptural elements to construct new meaning. Inspired by the wit of Dadaism, architectural theory, and avant-garde happenings, he analyzed what makes each shoe iconic and deconstructed it into an artistic assemblage, making each shoe into a piece of industrial design, a readymade sculpture, and a wearable all at once. ICONS traces Ablohs investigative, creative process through documentation of the prototy