What if you could easily and joyfully resolve the in-the-moment conflicts that often derail your eating and exercise goals? Much of what we''ve been taught about creating change in eating and exercise is simplistic, outdated, and for many, misguided. Sustainable-behaviour-change researcher and lifestyle coach Michelle Segar has devoted decades to the study of how to achieve lasting changes in eating and exercise and other self-care behaviours.Segar explains the surprising reasons why our eating and exercise plans so often crash when they come up against real life. She calls these conflicts "choice points," and shows that they are the real place of power for achieving lasting changes in eating and exercise.The Joy Choice offers a fresh, brain-based solution that turns the old behaviour-change paradigm on its headThis ground breaking book liberates you from the self-defeating obligations and rigid requirements of past diet and workout regimens and reveals what emerging research suggests