How can responsible business work in the highly competitive areas of innovation? Focusing on business opportunities and illustrating how Responsible Innovation can be successfully implemented in practice, this book captures experiences and insights from key decision-makers in business, politics and academia, to answer this question.In addition to interviews with leading thinkers in the field, the book describes the experiences of 8 EU projects and provides tools for responsible innovation in the business sector.The examples in this book illustrate how to move from a vague societal aspiration to a business case for responsible innovation, and provide a compelling argument for collaboration at the important intersection between government, business and academia.In this way, responsible innovation transcends a singular market-based approach to deliver value at many levels, co-creating in a truly inclusive manner. The book sheds light on the strategic benefits of applying the concept of re