Did you know: traditional sunscreens lose UV protection strength as you are exposed to water and the sun, potentially putting your skin at risk. This is not the case with Shiseido’s new Expert Sun Protector. Thanks to SynchroShield™ technology, our sunscreen’s UV protection becomes even stronger when met with water, sweat and heat from the sun. POWERFUL PROTECTION This face cream protects skin’s inner and outer layers against UVA & UVB rays. Shiseido’s latest innovation in sun protection, SynchroShield Technology™, allows the lotion to respond to sweat, water and heat from the sun to reinforce the UV protective veil. Profence CEL™ & NatureSurge Complex help to protect from UV induced ageing, such as wrinkles and dark spots.* KIND-TO-SKIN FORMULA Enriched with skincare ingredients, the face cream helps to protect against fine lines, wrinkles and uneven skin tone caused by photo-ageing. Formulated with NatureSurge Complex, it features powerful anti-oxidant properties to keep the skin pro