A concise, detailed history of Rolex—one of the most coveted brands in the world With a collection of partly sporty and partly elegant three-hand watches, an iconic chronograph, and some interesting complications, Rolex has been setting the standard for the Swiss watch industry for more than 60 years.This photo-filled and information-packed volume pays tribute to this sought-after brand and what makes Rolex so special: the outstanding features of perfection. A look behind the scenes of production: movements, cases, dials, and final assembly Includes a catalog section with the most-beautiful classic models and an overview of the current collection According to Christie''s, Rolexes gain value faster and more steadily than any other brand [https://www.esquire.com/uk/watches/g32849096/best-rolex-watches/] A professional team of authors, led by editor in chief and watch expert Peter Braun, has created a comprehensive and exciting portrait of this coveted luxury brand.From the Rolex company