Backed by state of the art science and a legacy in innovation dating back to the 1960’s Redken was the first company to take a scientific approach to hair and discover the formula that remains the alpha and omega of haircare to this very day: PROTEIN + MOISTURE + ACIDIC pH = HEALTHY HAIR. Redken is trusted by millions of hair professionals worldwide and is loved by the fashion and beauty press globally for its scientific hair prescriptions and iconic liquid color to deliver powerful hair transformations that preserve the health of the hair for performance-obsessed professionals and their clients all around the world. Professional solution to smooth frizzy hair. Frizz-fighting shampoo for all hair types Provides enhanced smoothness and shine Gently cleanses while fighting frizz Redken's Frizz Dismiss Shampoo features a gentle formula to tame frizzy hair, increase smoothness and enhance shine.