This book examines how Asian American women bloggers challenge dominant race and gender discourses through the practice of food blogging. Asian American food blogs, which situate recipes and food photography within the personal narratives and domestic spaces of Asian American women, offer unique insights into the ways that hegemonic race and gender discourses are negotiated in quotidian life.The genre’s focus on food provides a particularly rich backdrop for this study as it necessarily implicates family histories, gendered labour, domestic spaces, and the power dynamics of consumption. These intimate digital texts therefore provide unique insights into the ways that postfeminist and postrace discourses are encountered in the individual’s mundane experiences.The author engages a critical cultural analysis of food blogs narratives, images, communities, and platforms expressions of post-race and feminism discourses are constrained by the commercial logics of this digital culture. The aut