Personal Influence av Elihu Katz, Paul F Lazarsfeld, Elmo Roper

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Paperback softback

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Elihu Katz Paul F Lazarsfeld E

First published in 1955, "Personal Influence" reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal...

663 SEK

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