A M.A.Cximum of colours. A M.A.Cximum of comfort. A M.A.Cximum of outfit. Your favourite matte lipstick is now available in 40 ultra pigmented shades at 12h. Its new formula is enriched with coconut oil and shea and cocoa butters for ultimate hydration and comfort. A M.A.Cximal of colours and high coverage thanks to an intense and ultra pigmented colour, available in 40 shades selected by M.A.C's Make-up Artists. A comfort M.A.Cximal thanks to a formula enriched with coconut oil, organic shea butter and cocoa butter, which condition and nourish the lips. A M.A.Cximal treatment in the formula for immediate hydration and for 8 hours. A M.A.Cximal outfit with 12h of durable colour. M.A.Cximal is presented in a glossy case, decorated with the M A C logo and containing 30% recycled plastic. M.A.C's iconic matte lipstick has been reformulated, but each shade still has that signature vanilla smell you love so much (or will like soon…).