Guests directly account for over 50% of resource use in hotels and as much as 90% in self-catering accommodation. They are quite simply the most significant factor contributing to hospitality’s ongoing carbon emissions. Given the targets to reduce carbon emissions by 66% by the year 2030, it is imperative that practical solutions for the accommodation sector are created and applied fast.''How to Create Sustainable Hospitality: a handbook for guest participation'' is the first text to demonstrate how to actively persuade guests to participate in achieving sustainable hospitality.Practitioners and commentators have tended to criticise guests, believing they won’t “sacrifice” while on holiday.However, social trends show there is increasing consumer expectations for more sustainable services, e.g. reduction of food waste, elimination of single serve plastic, as well as firm evidence that consumption is not linked to guest happiness. The opportunity is therefore to design experiences which