Fudge Urban Cool Blonde Shampoo is a shampoo that helps keep your bleached hair looking better for longer. The shampoo contains a purple toner which helps keep bleached hair free of yellow undertones. You can thus easily wash your hair as usual and keep your dyed hair as good as newly dyed. The shampoo is perfect for bleached, silver and platinum colored hair. Advantage: * Contains a purple toner. * Keep bleached hair free of yellow undertones. Application: Wash your hair as usual. Use the shampoo in wet hair and massage the shampoo into the scalp and hair. Distribute the shampoo throughout the hair so that the toner can do its job. Leave the shampoo on for a few minutes and rinse the shampoo out with warm water. Use FudgeUrban Cool Blonde Shampoo with FudgeUrban Cool Blonde Conditioner for best results.