One of Forbes''s Top Ten Technology Books of the Year How to redesignbig, oldcompanies for digital successfeaturing a survey of 300+ business leaders and 30+ global organizations, including Amazon, Uber, LEGO, Toyota North America, Philips, and USAA Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. This book offers an essential guide for retooling organizations for digital success through 5 key building blocks:  Shared Customer Insights Operational Backbone Digital Platform Accountability Framework External Developer Platform   In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluidAs a result, business design has become a critical management responsibility. Effective business design enables a company to quickly pivot in response to new co