The first monograph on the work of the designer of the iconic 40/4 chair The American industrial designer and inventor David Rowland is best known for his signature 40/4 chair. Released in 1964, it is so named because it is possible to stack forty chairs in just four feetan unprecedented achievement that established an entirely new category of versatile seating. Rowlands wife Erwin and writer Laura Schenone reveal the inspiring story of how he brought his ground-breaking design to market. Initially, it was rejected by all the major furniture brands, including Herman Miller and Knoll, but Rowland persevered, and ultimately, the 40/4 chair became one of the most successful chairs ever produced, winning numerous accolades and selling over 8 million by the early 21st century. Today it is found in the permanent collections of museums worldwide, and gracing public and private spaces of every typefrom cathedrals to cultural centres, corporate and municipal buildings, to places of