Discover Briogeo Curl Charisma™ Rice Amino + Avocado Hydrating Shampoo, a creamy, sulfate-free shampoo that hydrates and cleanses without stripping hair of natural oils and minimizes frizz to enhance definition of waves, curls, and coils. Key benefits: - Provides a hydrating cleanse without stripping hair of natural oils - Minimizes frizz to enhance curl definition - Clean and naturally derived, formulated 6-free™, and made with our proprietary NOVA Complex® This sulfate-free shampoo is fortified with rice amino acids that seal the hair cuticle and lock out frizz-causing humidity. Tomato fruit ferment enhances moisture retention to support uniform curl formation. Ultra-hydrating shea butter and avocado oil enhance softness without weighing hair down. Formulated with 95% naturally derived ingredients.