Brand Society av Martin Kornberger, Martin Kornberger

Kategori

Paperback softback

Butik

Bokus

Varumärke

Martin Kornberger Martin Kornb

Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all successful brands. This book shows how brands transform both the organizations that develop t...

429 SEK