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Foyles for books

Without design, the brand identity is just a name, sometimes paired with a statement that enumerates the values of the company. It is two-dimensional when written...

Designing the Brand Identity in Retail Spaces

We use fashion as an outside expression of who we are on the inside. This is why, more than in any other field, branding is essential to the fashion industry. Good...

Brand Addiction: Designing Identity for Fashion Stores

ENbook.ro

pBuilding an Author Platform from the ground up as a writer can seem daunting, especially if marketing is not your jam. Authors are now expected to do more and more work to promote their own books as publishers are not interested in invisible authors. It's imperative that writers take control of their marketing, and build their author platform online. ppThe social media landscape has altered the way writers, readers, and publishers connect. The process of going from unknown to influencer is now more achievable than ever. Achieving social proof, brand recognition, and association with the right people will set you up for success. ppThis book will take you through an accelerated brand development process. The strategies shared will walk you through the process to create a powerful personal brand. You will discover how designing a personal brand and identity is tied to your strengths and your unique writing style.ppAre you passionate about an idea and on a mission to share your ideas with

Build Your Author Platform with a Purpose: Marketing Strategies for Writers | Cooney Mimika | Copertă tare

pThis book provides students and academics with a comprehensive analysis of the theory and practice of branding. The challenge to explore new and effective ways of harnessing the power of communication to engage with company stakeholders in interactive, immediate and innovative ways is ever-present in the digital era. Digital marketing and social media create opportunities for managers to communicate their brand's identity to their consumers and stakeholders. Yet, limited empirical research exists to elucidate these issues, and less still that assists our understanding of branding issues at an international level.ppRecognising the complexity and plurality at the heart of the branding discipline, this text explores the relationship between brands, identity and stakeholders. Working through building, designing and maintaining a brand, the authors consider such aspects as strategic planning and campaign management, research and measurement, media relations, employee communication, leaders

Contemporary Issues in Branding | Foroudi Pantea | Copertă tare

pDo you dream of creating a shoe brand and starting a company In the book, How to Start Your Own Shoe Company, you follow two start-up companies from initial launch to retail sales and marketing. Both companies have a unique style, budget, and business plan. In each of the 12 chapters a requirement or process is clearly described and you will learn how each of the two new shoe brands will best tackle this challenge.ppHow to Start Your Own Shoe Company will guide you through creating your brand identity, legally setting up your shoe company, and registering your trademarks. You will also learn how to design and manufacture your shoes, how to find the best shoe factory, and how to go about selling your shoes. Many other topics such as, importing shoes, working with international distributors, calculating profit margins, paying overseas vendors, and necessary capital requirements will also be covered so you can get your start-up moving forward right away.ppHow To Start Your Own Show Compa

How to Start Your Own Shoe Company: A start | up guide to designing, manufacturing, and marketing shoes | Motawi Wade | Copertă tare

iCreating a Brand Identityi goes behind the scenes to explore the creative processes involved in designing a successful brand identity, one of the most fascinating and complex challenges in graphic design. pThis bestselling book is ideal for students, professionals and agencies working in the fields of p - Graphic Designbr - Brandingbr - Brand Managementbr - Advertisingbr - Marketingbr - Communications pAuthored by design and branding expert, Catharine Slade-Brooking, iCreating a Brand Identityi includes exercises and examples that highlight the key activities undertaken by graphic designers to create successful brand identities, including p - Defining the audiencebr - Analysing competitorsbr - Creating mood boardsbr - Naming brandsbr - Logo designbr - Client presentationsbr - Rebrandingbr - Launching a new brand identity pCase studies throughout the book are illustrated with brand identities from a diverse range of industries including digital media, fashion, advertising, product desi

Creating a Brand Identity: A Guide for Designers: Graphic Design Books, LOGO Design, Marketing | Slade | Brooking Catharine | Copertă tare

pDigital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only part of interactive brand identity complex user experiences closely interlink conception, design, and technology and integrate consistent prototyping and testing. The importance of mobile experience has grown exponentially in recent years, while interactive ads, chatbots, and digital billboards are increasingly found in the real world. The interface is now the brand, and this changes the professional profile of designers.ppThis extensively updated edition of emBranded Interactionsem is a practical handbook for professional digital designers and those just starting out. It guides the reader through the process of digital brand design in five key phases discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace.ppPacked with case studies, and real-world examples from br

Branded Interactions: Marketing Through Design in the Digital Age | Spies Marco | Copertă tare

We use fashion as an outside expression of who we are on the inside. This is why, more than in any other field, branding is essential to the fashion industry. Good branding is storytelling- a consistent message, weaving meaning into every piece.p Brand Addiction is a compilation of complete visual identity systems designed for fashion shops. From the door sign to the label, these projects take into account every detail of decoration, from labels, stationary, wrapping paper, bags, boxes or gifts, to the trademark colour, furniture, accessories such as hangers or curtains, and all sorts of decorative elements. All these components will contribute to nail a brand's Identity and will definitely ignite consumers' wish for belonging, and passion for purchasing. From start-up labels to well-known brands, and from clothing and shoe stores to jewellery and eye-wear shops, Brand Addiction features over 120 extraordinary projects that include fantastic ideas for branding and interior design a gre

Brand Addiction: Designing Identity for Fashion Stores. | Shaoqiang Wang | Copertă tare

Cutting-edge design and unique spaces created for indulging coffee around the world that make your heart go faster. Over the past few years, the world of coffee has kickstarted a movement of cultural and creative influence. From unique jute bags, logos, or merchandise--cafes, roasters, and coffee shops around the globe are experimenting with new ways to provide spaces and product packaging that stand out from the crowd. Designing Coffee explores what it takes to curate some of the most innovative and eclectic coffee shops of today, from brand identity and packaging, through to interior design and architecture. Celebrating unique spaces, such as the minimalist, tea-house-like coffeeshops of Japan or communist themed cafes in Vietnam, this book provides advice on how to create a unique space of your own.

Designing Coffee: New Coffee Places and Branding | Gestalten | Copertă tare

pbSet yourself up for a successful transition.bppRetirement is perhaps the greatest and most deeply personal career transition you'll ever make. Will you switch gears, slow down, or stop work entirely Will you have the money, the good health, and the companionship you need to enjoy itppThe bHBR Guide to Designing Your Retirementb provides the practical tips, research, stories, and advice you need to take stock of your skills and interests and define retirement for yourself.ppYou'll learn how to pulliAssess your readiness to make the transitionliliCraft a plan to slow your pace--or stop working altogetherliliExperiment with possible future selvesliliFind new ways to apply old skillsliliCommunicate your plan to key partnersliliBridge your old identity to your new one liliStay connectedliulpppArm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the bHBR Guidesb provide smart answers to you

HBR Guide to Designing Your Retirement | Review Harvard Business | Copertă tare

- Features more than 70 stunning and innovative projects from various countries, showing in detail how a flexible brand identity is applied to each different media - Depicts a great range of design methods and forms of expressions for designing for a flexible identity, with key analysis for points of reference - Features recently completed case studies that reflect current and contemporary design trends - Comprises a useful package of information that would be of high reference value for graphic designers, educators, and students In the internet age, the means of communication keep changing along with the increasing formation. It becomes more difficult to catch the public's attention and the monotonous and invariable logos can't meet the needs of current and future commercial society any more. Designers need to seek new design language to express a brand. Flexible logos are a kind of design form with more variability, stronger adaptability, wider coverage, and fresh visual effect. This

Flexible Visual Identity | | Copertă tare

When it comes to designing effective signages that are also appealing to the eye, a delicate balance needs to be struck. On one hand, a wayfinding system has to avoid confusion and reduce stress for visitors orienting themselves within complex environments such as a healthcare facility. On the other hand, as a big part of many a visual identity design project, it can help a brand stand out by presenting distinct pops of personality. pA follow-up to the first edition that was published in 2013, iYou Are Here 2i showcases a new curation of the best signages and wayfinding systems that enhance spaces and settings around the world today. Whether they serve to simply guide people from point A to point B or elicit curiosity and delight in exploration, these projects reflect the work of designers who are adept at merging form and functionality to demonstrate creative thinking and empathy.

You Are Here 2: A New Approach to Signage and Wayfinding | Victionary | Copertă tare

Translated from its original Dutch, Strategic Brand Design offers students and professionals a clear overview of the most important steps in developing design for brands, addressing this from a marketing perspective.

Strategic Brand Design: Designing Brand Identity From a Marketing Perspective | Stavorinus Roel | Copertă tare

pbRevised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process.b pIt's harder than ever to be the brand of choice--in many markets, technology has lowered barriers to entry, increasing competition. Everything is digital and the need for fresh content is relentless. Decisions that used to be straightforward are now complicated by rapid advances in technology, the pandemic, political polarization, and numerous social and cultural changes. pThe sixth edition of iDesigning Brand Identityi has been updated throughout to address the challenges faced by branding professionals today. This best-selling book demystifies branding, explains the fundamentals, and gives practitioners a roadmap to create sustainable and successful brands. With each topic covered in a single spread, the book celebrates great design and strategy while adding new thinking, new case studies, and future-facing, global perspectives. pOrganized into three sections--brand fundam

Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding | Wheeler Alina | Copertă tare

pWhether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration.p ul li3 sections brand fundamentals, process basics, and case studies.li liOver 100 branding subjects, checklists, tools, and diagrams.li li50 case studies that describe goals, process, strategy, solution, and results.li liOver 700 illustrations of brand touchpoints.li liMore than 400 quotes from branding experts, CEOs, and design gurus.li ul pDesigning Brand Identity is a comprehensive, pragmatic, and easy-to-understand resource for all brand builders--global and local. It's an essential reference for implementing an entire brand system.br b- Carlos Martinez Onaindia, Global Brand Studio Leader, Deloittebp pAl

Designing Brand Identity: An Essential Guide for the Whole Branding Team | Wheeler Alina | Copertă tare

With detailed and easy-to-understand basic design principles, this book is a valuable source of inspiration and guidance for designersIncludes hundreds of logo designs in various stylesA logo is the most important and basic visual element for a company or a brand. It is a unique identity, tailored to each company helping to distinguish them from their competitors. How to go about designing a suitable logo for clients can be daunting for designers. This publication is a useful handbook specially for designers that analyzes the fundamental elements of logo design, and provides step-by-step guidance covering key areas including graphics, fonts, colors and typography. This book includes hundreds of logos, including Chinese and English, line-oriented or geometry-oriented, and is a source of inspiration for designers looking for ideas on how to create the perfect logo.

LOGO Design in Branding: Design Guide to Typeface and Graphic | Aihong Li | Copertă tare

4Home

﻿ Fire moi, de tip chenille, cu ochiuri mari pentru tricotat șaluri sau pături. Nu este nevoie de ace pentru a tricota - doar tricotați cu mâna fiecare ochi individual. Tricotați 1 eșarfă din 3 ghemuri. Tricotați o pătură de 100 x 100 cm cu 5 ghemuri. Se poate spăla la 30 °C. Nuanțele de culoare pot varia ușor în funcție de setările monitorului dumneavoastră.

Fir textil PUFFY roz , 100 g / 9 m

Încălțăminte sport Sprandi A23N0043C-2 BEJ Mărimea: 41 - CCC

chiuveteonline

Chiuveta bucatarie Schock Toledo D-100XS Cristadur Magnolia 620 x 500 mm, granit, reversibila, montare pe blat, alb cremos - modelul cu 1 cuva si picurator este potrivit pentru copuri de chiuveta de minimum 45 cm. Chiuveta este realizata din material CRISTADUR® cu efect de respingere a murdariei, fara miros (lasa suprafata fara mirosuri), rezistent la caldura pana la 180°C, rezistent la decolorare, usor de curatat, rezistent la impact, sigur in contact cu alimentele si extrem de durabil. Gaura pentru baterie este prefrezata si se face cu ajutorul carotei inclusa in coletul de livrare. Pachetul include garnitura de scurgere, ventil cos, sifon, cleme si carota diamantata.Magnolia: O nuanta la fel de suava si eleganta ca si floarea care ii inspira numele. Aceasta nuanta de alb, cu tente usoare de crem semi-lucios inspira sentimentul de noblete veritabila ce se potriveste perfect intr-o ambianta cu accente romantice si elegante. SCHOCK este inventatorul chiuvetei din granit si este unul di

Chiuveta bucatarie Schock Toledo D-100XS Cristadur Magnolia 620 x 500 mm, granit, reversibila, montare pe blat, alb cremos

Syllabus of Materia Medica for the Use of Teachers and Students, by A. Harvey and A.D. Davidson (Harvey Alexander)

epantofi

Ghete Jodhpur Sergio Bardi RST-C1058-01SB Negru

eyerim

Polaroid PLDD519 LHF, Roșii, Material 0, Unisex ochelari de vedere

Ochelari de vedere > Unisex > Round > Polaroid, PLDD519 LHF

GRIFF

rochie neagra Calvin Klein gat rotund marcat pe talie material superior 67% bumbac, 28% poliester, 5% elastan material fustei 100% poliester Lavabil la 30°C Poate fi călcat la 110°C modelul are 176 cm inaltime si poarta marimea 34

Rochie Calvin Klein

GymBeam.ro

Better Bodies Colanți pentru femei Rockaway Heather Pink XS

Layered

Layered's Modular sofa series is a homage to the Italian 70s , combined with the glamour of Milans past. Meanwhile the production and choice of fabric reflect a modern context where sustainability is in focusABOUT THE PRODUCTWe can only ship our furnitures within EU.Handmade in BulgariaThe fabric of the product is not removableAll furniture is delivered assembled, please note that modules are delivered separately which are easily joined together with hooks Separate modules weigh from 15 to 75 kg, sofas from 50-95 kg MATERIAL INFORMATIONVELVET: 100% CottonLINEN LOOK: 75% Polyester, 22% Linen, 3% Cotton, Certified Oeko-TexBOUCLÉ: 45% Cotton, 15% Wool,% Polykarbonat,% Viscose, 8% PolyamideCORD: 48% Polyester, 44% Acetat, 8% Viscose Certifierat Oeko-TexSHEARLING: 100% Polyester, Certifierat Oeko-TexLEATHER: 100% Chrome free Leather

Rosso 3 Seat Sofa Lounge Left Velvet

Modivo

Boss Palton de lână Catara 50501019 Roz Slim Fit

Northfinder

Acești pantaloni tehnici sunt ușori și multifuncționali, fiind prevăzuți cu ghetre practice. Sunt confecționați dintr-un material subțire și flexibil de poliamidă, cunoscut nu doar pentru durabilitatea sa, ci și pentru capacitatea de a permite pielea să respire. Suprafața pantalonilor este tratată cu un strat hidrofob care respinge umiditatea externă. Am transpus experiența și entuziasmul nostru în acești pantaloni multifuncționali 2 în 1. Pantaloni lungi, cu tiv reglabil și fermoar ascuns, pot fi fixați în siguranță la cizmă. Când deschideți parțial fermoarul, veți permite o mai bună ventilație. În cazul deschiderii complete a fermoarului, puteți obține pantaloni scurți, ideali pentru zilele călduroase, iar partea de jos poate fi folosită ca ghetre reglabile pentru protecție împotriva vegetației sau insectelor. Buzunarele sofisticate de pe coapse sunt perfecte pentru a stoca o hartă, documente sau alte obiecte personale. De asemenea, am adăugat un suport lateral special pentru topor s

NORTHFINDER Pantaloni adventure 2 in1 pentru femei Pearl - mustang, S

Notino

Weleda Pomegranate, 12 ml, Creme și geluri pentru ochi pentru femei, Tratamentul pentru ochi Weleda Pomegranate îngrijește pielea din jurul ochilor, oferindu-i nutriția și hidratarea necesare.  Caracteristici:  netezește liniile și ridurile fine elimină pungile și cercurile întunecate de sub ochi înviorează și netezește zona ochilor  Cum se utilizează: Produsul se aplică în jurul ochilor dimineața și/sau seara, prin tapotare cu degetele, până la absorbție.

Weleda Pomegranate crema hranitoare de ochi pentru a reduce ridurile cu maca-peptide 12 ml

Sportano

UVEX Sportstyle 231 2.0 ochelari de ciclism gri negru mat/argintiu oglindă 53/3/026/2506

29% mai ieftin.  UVEX Sportstyle 231 2.0 ochelari de ciclism gri negru mat/argintiu oglindă 53/3/026/2506

Stronger

These white track pants have a high waist and a comfy loose fit. They are made from a stretchy functional fabric that is sweat-wicking, quick-drying and highly breathable. They have pockets with hidden zippers on the sides, green panels along the sides and sewn press creases at front. Style the track pants with our white Track Zipped Sweatshirt for a complete look to and from your workouts or casual hangs.

Track Pants

vidaXL.ro

Cu un design elegant, dar și practic, această bancă de grădină din lemn va fi un element de decor minunat în spațiul dvs. de exterior! Construită din lemn de tec de esenţă tare extrem de rezistent, această piesă de mobilier din tec a fost asezonată, uscată la cuptor și apoi șlefuită fin pentru un aspect foarte neted. Lemnul de tec este cunoscut pentru durabilitatea excepțională și rezistența la intemperii, fiind mult mai potrivit pentru mobilierul de grădină decât orice alt tip de lemn. Lemnul de tec este alegerea perfectă dacă doriți să achiziționați o piesă de mobilier de grădină care să reziste în timp. Această bancă de exterior are un finisaj rafinat, fiind ușor de integrat în orice decor de grădină sau terasă. De asemenea, este ideală pentru momente de relaxare în grădina romantică a unei căsuțe de țară sau lângă un iaz idilic. Perna inclusă este mai mult decât un plus practic; are și o funcție decorativă.Culoare pernă: BejMaterial: Lemn de tec de esență tare, șlefuit fin, cu fini

designing brand identity