bThe theory, research, and practice of communication planning b br The field of school and community communications is rapidly evolving and becoming more complex. Focusing on successfully implementing communication activities with both internal and external audiences, b iThe School and Community Relationsi b is a widely used resource for overcoming these emerging complexities. Drawing on theory and research, the text stresses the generation of communication outcomes that far surpass simple dissemination of information, proactively identifying and engaging the right audiences. The b12th Editionb has been extensively updated with school communication expert interviews, video resources, communications tools, and more.