bDesign better logos and become a more successful, confident graphic designer with iMade by Jamesi as your guide. b p Winner of the 2021 American Graphic Design Award for Book Design from Graphic Design USA p UK-based graphic designer James Martin shares his wealth of experience, information, and advice with bone goalb in mind bto help designers of all levels create better work and enjoy the processb. James has designed hundreds of logos for a variety of top brands, and shares his unique creative process, from concept to sketches to final design. Learn how to bcreate outstanding logosb, bcraft and refine your creative processb, bbuild great relationships with clientsb, and bbecome prolific and consistentb. p Discover how James creates innovative, clever, and memorable logos with his own bhands-on, step-by-step process that includes word mapping, rapid prototyping, and sketching ideas on paperb. Learn how to become a visual storyteller by understanding bthe key factors of working with c