bInspired by the author's rags-to-riches business story, this book explains how to combine passion with innovation to start a business.b pbWant to create a business that serves your life and reflects your values rather than stay in a 9-to-5 job for the rest of your lifeb In 2014, Shann and her husband were flat out broke when they started making a probiotic drink known as kefir, something relatively unheard of then. Fast-forward four years, the business that started on their kitchen table now has a turnover of 5.2m. In this book, Shann shares the uncommon ways in which she was able to make her online business thrive and the 13 steps you need to take to develop your passion into a business that will set you on a path of freedom and deep fulfilment. You'll learn how to br - develop a concept or passion into a viable business that supports your dream lifestyle br - inject your values into your business to get ahead of the competition br - try, assess, tweak - Shann's foolproof method to c