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Foyles for books

Marshall McLuhan predictions that the Internet would become a Global Village, making us more interconnected than television; the closing of the gap between consumers...

Understanding New Media: Extending Marshall McLuhan

Legimi

Este libro fue la culminación de los estudios de Marshall McLuhan en relación a la red electrónica universal de finales del s.XX. Cuando McLuhan publicó Understanding Media en 1964, no existían los medios de comunicación tal como los conocemos en la actualidad, ni tal como eran a finales del s.XX. Sin embargo, la tesis de McLuhan sobreque las extensiones tecnológicas de la conciencia humana se adelantaban a nuestra capacidad para las comprender las consecuencias, nunca ha sido tan adecuada. Si el medio es el mensaje, el mensaje se está volviendo casi imposible de descifrar. En La aldea global, McLuhan y Bruce R. Powers proponen un marco conceptual detallado en cuyos términos pueden comprenderse los avances tecnológicos de las tres últimas décadas. Como núcleo desarrollan de su teoría de que los usuarios de la tecnología están condicionados por dos formas distintas de percibir el mundo. Por un lado, está lo que ellos llaman Espacio Visual (la forma de percepción lineal, cuantitativa, ca

La aldea global

ENbook.pl

Marshall McLuhan made many predictions in his seminal 1964 publication, iUnderstanding Media Extensions of Mani. Among them were his predictions that the Internet would become a  global village,   making us more interconnected than television the closing of the gap between consumers and producers the elimination of space and time as barriers to communication and the melting of national borders. He is also famously remembered for coining the expression  the medium is the message.  These predictions form the genesis of this updated volume by Robert K. Logan, a friend and colleague who worked with McLuhan. In this second edition of iUnderstanding New Mediai Logan expertly updates McLuhan's iUnderstanding Mediai to analyze the  new media  McLuhan foreshadowed and yet was never able to analyze or experience. The book is designed to reach a new generation of readers as well as appealing to scholars and students who are familiar with iUnderstanding Media.i

Understanding New Media; Extending Marshall McLuhan | Second Edition | Logan Robert K. | Paperback | Twarda

pThis provocative essay uses as a starting place the work of two towering figures in Canadian intellectual history Harold Innis and Marshall McLuhan. Graeme Patterson questions conventional understanding of the thought of Innis and McLuhan and the relationship between their work.p pHistorians have generally considered communications an area distinct from and irrelevant to their own. Harold Innis is usually regarded as having moved from the field of Canadian history in his early work to non-Canadian history and communications. The distinction, Patterson suggests, is false both the early and the late work of Innis are in the field of communications and, indeed, so is the study of history itself.p pUsing nineteenth-century Upper Canadian political history as a focus, Patterson applies communications theory to such familiar subjects as the Family Compact, responsible government, and the rebellion of 1837, and shows how Canadian opinion was generated and shaped by media of communication. Bo

History and Communications | Patterson Graeme | Twarda

Say the name Marshall McLuhan and you think of the great discover's explorations of the media. But throughout his life, McLuhan never stopped reflecting profoundly on the nature of God and worship, and on the traditions of the Church. Often other intellectuals and artists would ask him incredulously, Are you really a Catholic He would answer, Yes, I am a Catholic, the worst kind -- a convert, leaving them more baffled than before. Here, like a golden thread lining his public utterances on the media, are McLuhan's brilliant probes into the nature of conversion, the church's understanding of media, the shape of tomorrow's church, religion and youth, and the God-making machines of the modern world. This fascinating collection, gathered from his many and scattered remarks, essays, and other writings, shows the deeply Christian side of a man widely considered the most important thinker of our time, a man whose insights into media and culture have revolutionized the field of media study and 

Medium and the Light | McLuhan Marshall | Twarda

pWhen Marshall McLuhan first coined the phrases global village and the medium is the message in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. emUnderstanding Mediaem was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of humanity as it was known. In 1964, this looked like the paranoid babblings of a madman. In our twenty-first century digital world, the madman looks quite sane. emUnderstanding Mediaem the most important book ever written on communication. Ignore its message at your peril.p

Understanding Media | McLuhan Marshall | Paperback | Twarda

bReviewsb pNo one understood causality, whether Aristotelian or electric, like Marshall McLuhan. Now, ini Media and Formal Causei, no one reveals understanding of iformal icause in the digital environment better than McLuhan's prot g  son, Eric. In the foreword, Lance Strate writes that M. McLuhan's iUnderstanding Mediai was one of the most important books of the 20th century. For anyone who wishes to understand how things truly work, iMedia and Formal Causei is one of the most important books of the 21st. Arguably formal cause has been the least understood but the most intellectually important of all of Aristotle's four agents or processes of causation. Thisi small ivolume proffers a ilarge iunderstanding of this iformiative, previously mysterious level of invisible creation. Three essays by Marshall one with co-author Barry Nevitt and a powerful new essay by Eric give new meaning toi ye olde clich i, like father, like son. While reading writing that is engaging, encyclopedic, and ele

Media and Formal Cause | McLuhan Marshall | Paperback | Twarda

Understanding Media | McLuhan Marshall | Twarda | Twarda

Every so often an author explains our culture in such a new and original way that from that day on we see the world around us in a new light. From Understanding Media by Marshall McLuhan through Nicholas Negroponte's Being Digital. the books that have shown us the clearest vision of the future have been those that recognize the central role of mass media. pIn bThe Entertainment Economyb, Michael J. Wolf, the industry's most in-demand strategist, demonstrates that media and entertainment have moved beyond culture to become the driving wheel of the global economy. From New York to New Delhi, from London to Lagos, from Singapore to Seattle, every business is locked in the same battle for consumer attention that movie producers and television programmers deal with on a daily basis. Consumer businesses just like entertainment businesses have to turn to content for the competitive edge. As adviser to companies like MTV, Paramount, Hearst, NBC, Universal, News Corporation, Bertelsmann and the

The Entertainment Economy | Wolf Michael | Twarda

bTerms and phrases such as the global village and the medium is the message are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.bpThis reissue of iUnderstanding Mediai marks the thirtieth anniversary 1964-1994 of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as the global village and the medium is the message are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.ppThere has been a notable resurgence of interest in McLuhan's work in the last few years, fueled by the recent and continuing conjunctions between the cable companies and the regional phone companies, the appearance of magazines such as WiRed, and the development of new media models and information ecologies, many of which were spawned from MIT's Media Lab. In effect, media 

Understanding Media | McLuhan Marshall | Twarda

Understanding Pope Francis Message, Media, andAudienceoffers several chapters which illuminate the often misunderstood, but widely discussed, leader of the Roman Catholic Church, Pope Francis. With 1.3 billion baptized members living throughout every continent, communication by and about him is a subject deserving to be understood. As technology makes the global village predicted by Marshall McLuhan more apparent, the complexities of leading an organization across geographic boundaries with differing ideas about culture and governance present great need to be nuanced, indeed cautious, about messages communicated across diverse media platforms and consumed by divergent audiences. This book lays bare the messages Pope Francis produces, the way that varying platformsmedia present those messages, and the complex ways in which audiences formulate their interpretations.

Understanding Pope Francis | Blaney Joseph R. | Twarda

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pHow can music withstand the death and destruction brought on by war Global conflicts of the 20th century fundamentally transformed not only national boundaries, power relations, and global economies, but also the arts and culture of every nation involved. An important, unacknowledged aspect of these conflicts is that they have unique musical soundtracks. iMusic in World War IIi explores how music and sound took on radically different dimensions in the United States and Europe before, during, and after World War II. Additionally, the collection examines the impact of radio and film as the disseminators of the war's musical soundtrack. Contributors contend that the European and American soundtrack of World War II was largely one of escapism rather than the lofty, solemn, heroic, and celebratory mode of war music in the past. Furthermore, they explore the variety of experiences of populations forced from their homes and interned in civilian and POW camps in Europe and the United States, 

Music in World War II | Potter Pamela M. | Twarda

ENdisc.pl

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