pbLearn how to convert website visitors into customersbp pPart science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work.p ul liConversion optimization is part science and part art this guide provides step-by-step guidance to help you optimize your website for maximum conversion ratesli liExplains how to analyze data, prioritize experiment opportunities, and choose the right testing methodsli liHelps you learn what to adjust, how to do it, and how to analyze the resultsli liFeatures hands-on exercises, case s