bLearn how small changes can make a big difference in your powers of persuasion with this iNew York Timesi bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life.b pEvery day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, iYes!i reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. pCowritten by the world's most quoted expert on influence, Professor Robert Cialdini, iYes! ipresents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effec